Soap star characters can't afford on-screen homes

URBAN research sheds light on UK property market.

New data from is published in a What House? article on how favourite soap characters would fair in today's competitive property market. Adam Male, co-founder of is quoted as saying:

As a nation we love to follow the turbulent lives of our favourite soap characters, from highly emotional love stories to complicated revenge plots – it’s all about escaping into another world. Our research shows just how far from reality the lives of these characters actually are, with hardly anyone able to afford their homes in real life. Luckily, the likelihood of Phil Mitchell selling his £1m pad in the East End and retiring from his life of crime is an unlikely plotline, meaning that fans of the show can look forward to many more dramatic episodes featuring our favourite cockney heavy.”

Adam Male in What House?

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