Coverage by on our soap star home research

Urban research on soap stars sheds light on the UK property market.

The Express online published Urban's research in their article on Emmerdale and Eastenders soap stars priced out of their on-screen homes. Adam Male, co-founder of was quoted as saying:

Our research shows just how far from reality the lives of these characters actually are, with hardly anyone able to afford their homes in real life.”

Adam Male in the Express online

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