What’s in a name?

Spring has sprung, and it’s getting to the time of year where the housing market is starting to stir... However, can the name of the street or town you live in have any bearing on the success of your let?

Apparently so, according to recent research* , which reveals that road names can have a real impact on property prices. The data highlights that properties located on ‘Warrens’ are worth more than double the national UK average, whilst homes based on ‘Streets’, ‘Courts’ and ‘Terraces’ can come in with the lower than average property values.

However, what happens if the name of the street doesn’t fall into the most desirable category either? Urban.co.uk have collated some of the worst (and best) street and town names in the UK.

If you don’t mind a giggling postman, you might scoop a bargain if you look for a property in one of the UK’s ‘negatively-named’ locations:

Negatively named streets:

  1. Evil Close, Hull, Yorkshire
  2. Bad Bargain Lane, York, Yorkshire
  3. Silly Lane, Lancaster, Lancashire
  4. Dirty Lane, Ashurstwood, West Sussex
  5. Costly Street, Ivybridge, Devon

Terrible town names:

  1. Nasty, Stevenage, Hertfordshire
  2. Dull, Aberfeldy, Perth and Kinross
  3. Ugley, Uttlesford, Essex
  4. Brokenwind, Newmachar, Aberdeen
  5. Scratchy Bottom, Lulworth, Dorset

If you are full of the joys of Spring, why not have a look at properties in one of the ‘positive postcodes’ - they seem like they’d be a joy to move into:

Spectacular street names

  1. Love Lane, Paddock Wood, Kent
  2. Health Lane, Dartford, Kent
  3. Lucky Lane, Exeter, Devon
  4. Happy Lane, Bristol
  5. Ha-Ha Road, Greenwich, London

Lovely locations

  1. Hope, Wrexham, Flintshire
  2. Jolly Rock, Scilly Isles
  3. Friendly, Huddersfield, West Yorkshire
  4. Pleasington, Blackburn, Lancashire
  5. Giggleswick, Craven, North Yorkshire

*'‘What’s in a street name?’ research, by Zoopla, released January
2016

Apart from raising a smile when you past the road sign, and maybe a few jokes form your friends, in today’s hectic property market the name of the street or town shouldn’t have an impact on a tenant’s interest in your property, especially at this busy time of year! Marketing a property located on an unfortunately named street, or in a tricky town might make life a little harder – but we do like a challenge! If you think your location may be working against you, make sure your advert is doing all it can to make your property shine out in the crowd. Clear pictures of a bright and airy property are the first thing that prospective buyers look at on any advert (after the price!) and can make the difference between someone ignoring your advert or booking a viewing.

Adam Male, Director at Urban.co.uk.

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