Families now the most common type of renter

More landlords now let their properties to families with children that any other type of tenant, with this group making up 48% if the sector. This is closely followed by young couples, who make up 47%.

There has been a significant shift in comparison to the same research four years ago, which showed that the largest demographics was young singles, who made up from 53% of the market.

Today, young families believe that renting a property allows a steady option as a family home. 76% reported that they are happy with the length of heir tenancy, and 79% revealed that their tenancy was either renewed or stayed constant at the end of their initial fixed term.

There has been a shift in perception about renting a property, which may have a positive impact on how it appears to young families. A significant 65% of respondents said that their landlord had given them permission to personalize their property however they wanted to, which possibly contributed to the 77% who said that their property felt like home.